We take the time up front to build a framework that makes sense for you. We do our research. It's crucial that we establish your areas of expertise and define what you want your content to say to your prospects. By helping craft that message, we can ensure consistency in your posting. In addition we seek out industry leaders for your vertical. We aggregate the content they publish in real-time so your customers can always rely on you for up to date information on your industry.
keeping it real
Authenticity is key. We build a custom portal to which everyone on your team can have access. If they find an interesting article they'd like to share, with in a few clicks, they can share it through the portal. Taking some fun pictures at an office party? Upload them to the portal! We'll get real time notifications and can work them into the posting schedule to make sure they aren't cannibalizing your other posts.
It's about more than finding relevant content and posting it. We are constantly monitoring and measuring the effectiveness of your posts. What day of the week is best? What time of the day? Do pictures or videos perform better with you prospects. How many hashtags should we use. We diligently keep track so we can constantly evolve in a way that maximizes your effectiveness online.
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