Social Round-Up: Conquering Google +
Social Round-Up Conquering Google Plus
by Chad Jones
This is the fourth post in our series “Social Round-Up”. We will be discussing the “next steps” after someone becomes a follower of you or your page. Many of the steps will share similar principles across social media but be modified to take advantage of the different functionality offered by each platform.
I’m going to keep this post brief, because there’s just not a lot of new ground to cover. If you haven’t checked it out already I’d recommend reading our Twitter and Facebook post because there will be a lot of similarities.
Today we talk Google Plus. This one is interesting because it’s future is somewhat uncertain. Google has made a push to integrate it with other big features like YouTube, but recently it seems maybe they’re back tracking on plans to consolidate all their services and take over the world. But, as of now, they are still a major player.
So you’ve set up you profile, you’re publishing all your amazing content and people start adding you to their circles. Now what?
It's All About Organization
LinkedIn has tags, Twitter has lists, and Google plus has circles. Like Twitter, Google Plus is a great way to build advocates so we divide our list just like Twitter.
Leads are those companies with whom you’d like to do business. Pretty straight forward, however, you don’t necessarily want to include the company Twitter handle in that list. Instead see if the decision makers for that company have a profile. Those are the folks you should be targeting.
Advocates are those who regularly share your content and spread the love for your company. Keeping track of these followers can help you get a wider distribution of your published content, because you can reach out for help when you push out new content.
Influencers are really everyone else. They may occasionally, share your content or favorite one of your tweets, but they aren’t consistent. The goal here is not to turn them into customers but rather convert them into advocates.
From here the process is very similar. Engage with your followers. Tag them in post. Respond to comments. Overall, the same things that apply to Twitter apply to Google Plus.
So if it's so similar why bother? Two things:
1) It's another distribution channel. If you're investing in Facebook or LinkedIn (and you probably should be) it doesn't take much more investment to publish on Google Plus, and you're increasing your visibility.
2) It can only help your website ranking. Like Facebook, you aren't typically publishing content on Google Plus but instead using your posts to drive traffic to your website where the content resides. There have been suggestions that Google is partial to it's own platform as a quality indicator for its search results.
Just like Facebook, you can stand out simply by paying attention to your customers. If a follower shares or comments on your post, take the time to respond. It shows that there is someone behind your company and helps build that connection. Another simple thing you can do is optimize your Google Plus page. Put basic details that your followers might be looking for so they don't have to go elsewhere to find them. This is often overlooked so by being thorough when filling out your profile you can rise to the top of the heap.
Go to Work
Like every platform we've discussed so far, it's a game of patience and diligence. Be consistent with your posts. Be consistent with your quality, and be consistent with your engagement. If you can do these three things you will have conquered Google Plus and won the internet
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