Stories are a time honored tradition. Around the campfire, at the dinner table or at a party, we pass stories to one another almost like a gift. They help us connect and understand each other, and more and more brands are starting to realize their power at helping them connect to their audience as well.
Facebook is a trend setter when it comes to social media marketing, and they are paving the way for an ad driven world. If you're publishing to that platform you've probably already seen a drop in organic reach. It's no longer an option to budget for ads as Facebook is quickly becoming a pay to play platform.
Today we talk Google Plus. This one is interesting because it’s future is somewhat uncertain. Google has made a push to integrate it with other big features like YouTube but recently it seems maybe they’re are back tracking on plans to consolidate all their services and take over the world. But, as of now, they are still a major player.