Stories are a time honored tradition. Around the campfire, at the dinner table or at a party, we pass stories to one another almost like a gift. They help us connect and understand each other, and more and more brands are starting to realize their power at helping them connect to their audience as well.
Facebook is a trend setter when it comes to social media marketing, and they are paving the way for an ad driven world. If you're publishing to that platform you've probably already seen a drop in organic reach. It's no longer an option to budget for ads as Facebook is quickly becoming a pay to play platform.