There are three main objectives we have for the data we pull for the audit. First is to help you find existing or possible problems that may be hurting you. Perhaps you have a broken link buried within your website or a coding error. Small issues like this can have a big impact.
Second is to help give you a base of comparison. Knowing how well your competitors are performing can help you pinpoint areas for potential grown and help set realistic goals.
Lastly, we pull data that aims to transform how you engage your customers. Information that helps set a clear and obvious path for your marketing strategy. At this point we don't know what's important and what isn't so we collect every piece data we can get our hands on.
We look at a lot of things when doing an audit. The age of your customer. Their gender, ethnicity, income, political beliefs. Their likes and dislikes. How many children they have.
We look at your content. To what education level it speaks. What stage of the sales funnel it targets. It's variety. It's impact. It's trustworthiness. It's reach.
We look at behavior. How people engage your content. How they look at your site. How much time they spend and where they leave. What they say about you and to whom they are speaking.
The Audit dives deep to extract every piece of data available. Then, we lay it out on the table and determine what's important.
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