Many folks can go out and collect data, but laying it all out on the table and seeing something bigger in all those numbers isn't simple. Is it important that your website bounce rate is eighty six percent? Does it matter that your content is written at an eleventh grade reading level? Is it relevant that most of your Facebook followers have two children under the age of seven? Maybe. Looking at all the data through a marketing lens allows us to weed out what isn't important and deliver to you only what will help you achieve your goals.
let it lead
You know your existing customer extremely well. The majority of the time this is a great thing. However, when analyzing data, objectivity is key. If you steer the data in a direction that confirms what you already know about your customer, you might be missing key opportunities else where. That's the best case. The worst case is you'll go down a potentially harmful path thinking it's backed in data. This is where a fresh set of eyes are invaluable.
about the solutions
back to Hatcreek home